Social Media Basics for Family Physicians

Learn the basics of getting on and getting engaged on social media as a family physician. Learn how to share your expertise and provide a platform to combat mis-/dis-information.

Target Audience

This activity is intended for family medicine physicians, residents, students and other primary care providers and clinicians.

Learning Objectives


After participating in this activity, learners should be able to:

  • Describe the basics of creating and developing their social media presence
  • Demonstrate the best ways to interact on social media with followers and expand circles of influence
  • State the importance of sharing your voice on social media as a family physician
Course summary
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Corey Perlman, CSP

Corey Perlman is a speaker, consultant and nationally-recognized social media expert. His latest book, Social Media Overload!, ranked #1 on in every major business category. Corey’s spoken for brands such as General Motors, The PGA Tour and Sysco Foods on how to drive business results through social media. His company, Impact Social, Inc., employs a team of highly-skilled digital specialists that manage the social media accounts for over 40 businesses. When not working, Corey loves singing Jimmy Buffett lullabies to his young son and trying to overtake his adolescent daughter for the most Instagram followers.



Kim Yu, MD is a board certified family physician, based in California, who is the National Director for Clinical and Community Partnerships at Aledade. Dr. Yu has held multiple leadership positions in organized medicine including President of the Michigan Academy of Family Physicians, Convener for AAFP's National Conference of Constituency Leaders, and is the current Chair of the World Organization of Family Doctors Special Interest Group in Health Equity. Dr. Yu has also served on the AMA’s Committee to End Health Care Disparities and on their Workforce Diversity and Leadership Development Committee, and Family Medicine for America’s Health’s Workforce Team and Health Equity Core Team and serves on the AAFP delegation to the AMA.

Dr. Yu attended medical school at Kings College School of Medicine and Dentistry in London, England, and completed her residency in Family Medicine at Henry Ford Hospital in Detroit where she began her involvement in the American Academy of Family Physicians which inspired her passion and advocacy for minority health and health equity. Dr. Yu’s interests include Health Equity, workforce diversity, minority health, advocacy, missions, physician wellbeing, social media @drkkyu, disaster relief and global health and Health IT. She enjoys teaching and lecturing at AAFP’s Emergency Medicine and Urgent Care Courses, serving on AAFP’s Physician Wellbeing Panel and inspiring young leaders in Family Medicine both in the AAFP and WONCA, by sharing her love of Family Medicine with medical students.

She is also the creator and admin for the Physician Moms in Family Medicine Facebook group and leads multiple social media groups for Family Physicians, Urgent Care, Health Equity, Global Health and Technology, and has been an AAFP Social media and Media Ambassador for multiple years.

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